Label-EZ Used by Papa John's Restaurants to Produce Higher Quality Maps

Plainsboro, New Jersey - October 14, 2003

The GIS and Mapping group at Papa John’s International, headquartered in Louisville, KY. responsible for generating maps used by Papa John’s restaurants for delivery and routing purposes, has implemented a new map production system based around MapText, Inc.’s Label-EZ™ and Label-Edit™ software. Using the high- quality automated text placement capabilities of Label-EZ, the group has efficiently served the restaurants’ needs for high-quality and high-detail maps. The maps are generated on demand from each restaurant and are used to provide accurate restaurant delivery, routing and market-area analysis information.

Prior to procuring Label-EZ, Papa John’s restaurant maps were being generated by manually placing various street and institution labels in the appropriate locations using ArcView 3.x software, requiring an average of six hours per map. The time spent in the manual labeling was prohibitive to attempt to label all local streets on the maps, thereby reducing the efficient usage of these maps. After exploring various options for text placement (including outsourcing), the group selected MapText, Inc.’s products for their ability to generate high-quality output in a matter of minutes, flexibility to handle different map types and ease of use.

With the new map production system, the GIS and mapping group of Papa John’s has experienced improved quality text placement in a significantly short period of time. The time spent on generating each map has been reduced to less than two and one-half hours. The initial set-up support and a two-day training session provided by MapText’s team helped the group effectively utilize the power of Label-EZ and Label-Edit. “The use of Label-EZ and Label-Edit has allowed us to provide small street detail with labels on the market maps, something that we were not able to achieve in the past. This has made the maps easier for our operations team to review and adjust the delivery areas”, said Patty Farris, Papa John’s International’s GIS Manager. “We are able to respond to the requests from restaurant managers in an efficient manner and have even expanded into providing maps for our European franchises.”