Sportsman's Connection Creates Outdoor Maps with Label-EZ

Plainsboro, New Jersey - September 5, 2008

Leading outdoor mapmaker Sportsman's Connection (www.scmaps.com) has
selected MapText's automatic text placement software, Label-EZ, for its map production operations.

Sportsman's Connection generates a large number of maps across twelve states. They create detailed lake maps and fishing map guides. Their All-Outdoors Atlas & Field Guides contain maps created at twice the scale of other road atlases, which means double the detail. Their map books are used by people who like the great
outdoors: fishing lakes and streams, hunting, camping, hiking and biking, snowmobiling, off-roading, paddling, skiing, golfing or wildlife viewing.

These outdoor sports maps have special name placement needs and Sportsman's Connection was actively looking for a high-performance text placement solution to minimize the cost and increase productivity of their map production process. After rigorous evaluation, Sportsman's Connection decided to integrate Label-EZ in their
workflow. Map finishing averaged 4-5 hours per two-page spread with their old method; MapText's solution catapulted them to less than 1-2 hour(s) per two-page spread – a huge productivity gain.

"Label-EZ has provided huge gains to our productivity, greatly reducing the cost of getting our atlases to market. In addition, as we further refine the labeling specifications, we continue to see improvements and are then able to carry our setup easily to the next atlas." Bob Day from Sportsman's Connection commented.

Sportsman's Connection

Superior, Wisconsin, based Sportsman's Connection has published compilations of lake maps and fishing information since 1992, and is the leading publisher of fishing map books for anglers across 12 states. They have also unveiled a new line of All-Outdoors Atlases & Field Guides, providing twice the detail as the leading atlases, and useful information on all outdoor activities! Their Fishing Map Guides and All-Outdoors Atlases are available at leading sporting goods retailers and department stores throughout the region. Additional states are being developed and will be available in upcoming months. More on the web at www.scmaps.com.

About MapText, Inc.

MapText is the leading label-placement solutions provider for local, state, and national government mapping agencies worldwide.  Its software places text automatically for virtually any kind of map or chart - to high cartographic standards and at incredible speed. The software is in use worldwide for making city street maps, highway maps, cadastral maps, soil maps, utility maps, as well as nautical and aeronautical charts. For more information, visit MapText's website at www.maptext.com.

FOR FURTHER INFORMATION, contact:
MapText Sales Department
T. +1 609-716-7552   Email. sales@maptext.com