Critchlow Associates to Resell Label-EZ in Australia

Plainsboro, New Jersey - August 18, 2003

Critchlow Associates of Wellington, New Zealand (www.critchlow.co.nz), signed a reseller agreement this month with MapText, Inc. authorizing them to market Label-EZ™ in Australia. Label-EZ is used to automate large volumes of text placement, allowing high quality maps and charts to be produced in minutes instead of weeks.

Critchlow first used Label-EZ back in 2000 to auto-generate 8,000 different census maps in a short time span of 4 months. Finding Label-EZ to be far superior to any other software on the market, Critchlow became the reseller for it in New Zealand. "The most tedious part of mapping is the labeling", says Steve Critchlow, Managing Director of Critchlow Associates. "Label-EZ takes the drudgery out of the task while being very cost effective."

On investigating further growth for Label-EZ, Critchlow identified a gap in the Australian market. Seizing the opportunity to bring Label-EZ to the Australian market was realized this month when the reseller agreement was signed between Critchlow Associates and MapText, Inc., developers of the software.

Label-EZ has enormous productivity implications for the mapping industry, reducing weeks of tedious manual name placement to a matter of minutes, with a high degree of reliability, uniformity and cartographic quality.

To find out more about Label-EZ applications at Critchlow, please call Critchlow Associates on +64 4 472 8244 or email info@critchlow.co.nz. For information on Label-EZ please contact MapText at sales@maptext.com.